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The Butcher’s Daughter is a bicoastal hospitality concept that emphasizes wellness, comfort through healthy food, the power of lifestyle, & plant-based consumption over animals. The idea of this "rebellious daughter against her butcher father” has resulted in a cult-like following for the brand and creating for them has been such a joy.

Package:

Content Creation / Content Writing / Social Media Strategy

The Ask:

We created warm sophisticated lifestyle content for three locations in Los Angeles. Firstly, we shot for the opening of the newest BD concept on Melrose in West Hollywood. Next up was the Venice Beach location, and finally for their wine bar concept on Abbott Kinney called “Only the Wild Ones”, which is a natural wine bar with tapas style dishes (they have more recently converted to a Pop-Up).

The Strategy:

Shot content of the restaurant and set the vibe for what customers could look forward to experience when they dine in with Butcher’s Daughter. Shot beautiful, warm images of their new dishes to showcase seasonal menu changes and put this all together for the client to use as marketing materials.